dissabte, 11 d’octubre del 2008

THE STORY OF CHUPA CHUPS.


Enric Bernat, a Catalan confectioner, invented the "sweet ball on a stick". At the begining, he called it GOL, but later became Chups and more later, thanks to a jingle, became Chupa Chups.
Chupa Chups was sold in 168 countries, and was the best bussines of Catalonia. Enric Bernet, sold his bussines for 40.000 milion of € to an italian company.
The daisy logo was crated by Salvador Dalí in 1969.
Chupa Chups started with 18 grams, but in 1970, slimmed down to 12 grams.
The famous lollipop have 127 flavours. Strawberry is the most popular flavour worldwide. Other flavours are Cola, Peach, Kiwi, Passion fruit, Blueberry...
In 1965, the company used milk for the production of the Strawberry Cream flavour. In the past six years, they invented a Chupa Chups sugar-free, called Cremosa, and Relax Chupa Chups with contains herbal extracts of lemon balm and flowers.
The company, participed in campaigns with SEAT, FC Barcelona...

This article is taken form the magazine's President of the March 2008 (number 31)

NEW VOCABULARY:
Worldwide: arreu del món
Aghast: horroritzat
Slightly: lleugerament
Struggling: lluitar contra un contrincant
Well focused: donar-li atenció
Whooping: enorme
Geard: preparat específicament(en aquest cas)
Pinched: robar
However: per descomptat